THE RIND STORY
A company’s brand is important. It is both a face and a name. It is what sticks most easily in the mind; it is that which stands out from the crowd. In this sense, we are RIND. This is important. It is who we have become, and we are proud of it. But like the faces of students on graduation day, both grateful for what they have accomplished and excited for what lies ahead, it is really a representation of all that has come before.
We started small. No computers. No Internet. The press, the Rolodex, and the telephone were what we had and what we knew. The technology has changed. Other things have too. But it has always been about the people: the values and hard work of the individuals behind the ever-changing tools, an unwavering commitment to our customers that has never changed. It has always been about relationships, both within and without.
Our story goes back over 40 years to a print company called Franklin Associates. It was here that Larry Franklin and Gene Diamond hired a housewife and mother of two named Carol as a part-time bookkeeper in 1975. When, after he and Larry parted ways, Gene started Gene Diamond Incorporated, he brought Carol with him. She and Gene went on to work together for 25 years. Along the way, Carol’s daughter Shannon joined the company, the first step in making the company a family business in the truest sense.
Upon Gene’s retirement, Carol purchased the business she had helped build. As part of this transition, the company was eventually renamed Ghoston Davis Associates and we proudly became a Mother & Daughter shop.
In this time, we established our identity. We formed partnerships with clients, rather than executing transactions, thereby challenging a print industry of “order takers.” We shifted our focus towards package engineering and became experts in our craft.
This is our tradition. These are our roots. This is the core of who we are. And now, as RIND, we conduct ourselves and our business upon this foundation, appreciating and growing from what brought us to where we are today.
We invite you to get to know us better with a conversation. Then let us not just tell you, but show you who we are.
WE ARE RIND PRINT
My job is to protect and serve. I love to go nuts when I see other dogs stroll by. It’s not the best way to communicate and, on occasion, you may hear me barking when you call. For the most part, I am pretty chill. The highlights of my job are: receiving treats, belly rubs, and walking around the business park looking for lizards.
I mostly work remotely from home. When I am fortunate enough to be in the office, my main task is to boost office morale. Being that I am still a pup, I haven’t quite got the chill thing down like my big bro Larry. I love to run, jump, and look for leftovers in the trash.